This is Foot'Up's bold bet. More than just a brand, Foot'Up embodies a mission that is particularly close to my heart:
successfully keep children away from screens and rebalance the sharing of time between virtual practice and real physical activity.
Three out of four children spend more than 4 hours daily in front of screens , exposing their health to various risks.
It's not just a statistic. A fundamental question arises:
how can we encourage young people to practice regular physical activity while reducing their time in front of screens?
GEEK & SPORTY, IT’S POSSIBLE!
In my opinion, the answer lies in creating a new link between the digital world and the real world.
I spent my childhood juggling real sport 🏃 on the field and virtual sport 🎮 on video games (Pro Evolution Soccer, Fifa or Football Manager).
These memories give me the desire to offer new generations the chance to find this balance in their turn.
For years we have been reproducing reality in the virtual with more and more realism, attracting children towards the virtual. We succeeded. Our children have become addicted to video games and screens.
At Foot'Up, we want to take the opposite path:
Take inspiration from video games to transform virtual objects into real products and bring children back to the real world.
Foot'Up is a brand of sporting and leisure articles. Our products result from a unique combination of sport and technological innovation.
Our football targets, inspired by a famous video game, represent our first range of products. They combine football, the most popular sport in the world, with a fun, simple and universal product.
With two models, Foot'Up Essentiel and Foot'Up Pro , we are introducing a new playing philosophy: Leisure Football.
Leisure Football , promoted by the French Football Federation, is playing football without worrying about the sporting purpose of the competition. It celebrates passion, the pleasure of the game, sharing and kindness , rather than competition and victory.
This philosophy is the reason for being of Foot'Up and also reflects a commitment against the flaws of modern football ( the influx of money, corruption and the violence of certain supporters).
By choosing a Foot'Up product, you support our social approach and our environmental commitment.
Our targets, robust and repairable, are designed to be passed on to the little sisters and brothers of future generations.
We are proud to be a French company that strives to foster collaboration with local partners and suppliers, while remaining competitive in a toy and sporting goods market that overwhelmingly favors production factories at the other end. of the world.
By becoming a Foot'Up ambassador, I invite you to actively participate in our commitment. You will have the opportunity to support me in the development of the brand's future products and contribute, alongside me, to doing everything to get children moving!
Many thanks in advance for the support you will give me by talking about our products to everyone around you to bring this project to fruition.
See you soon,
Robin, founder of Foot'Up